Comments on: B2B lead generation with thought leadership content: ditch the web-to-lead forms and win http://www.velocitypartners.co.uk/2008/05/16/b2b-lead-generation-with-thought-leadership-content-ditch-the-web-to-lead-forms-and-win/?utm_source=rss&utm_medium=rss&utm_campaign=b2b-lead-generation-with-thought-leadership-content-ditch-the-web-to-lead-forms-and-win B2B Marketing, Content Marketing and Technology Marketing Mon, 06 Feb 2012 14:18:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: David Lewis http://www.velocitypartners.co.uk/2008/05/16/b2b-lead-generation-with-thought-leadership-content-ditch-the-web-to-lead-forms-and-win/comment-page-1/#comment-294 David Lewis Wed, 04 Jun 2008 11:07:08 +0000 http://www.velocitypartners.co.uk/2008/05/16/b2b-lead-generation-with-thought-leadership-content-ditch-the-web-to-lead-forms-and-win/#comment-294 I wholeheartedly agree with your post Roger. We work with a number of marketing service providers and have noticed that they get the biggest return in terms of interest from our membership by offering white papers, insights, research etc. It would seem that in this industry trials and free offers don't nessassarily cut the mustard- you need to show genuine insight, expertise, thought leadership, call it what you will but there is no substitute for bieng the "guru" individuals turn to. I wholeheartedly agree with your post Roger.

We work with a number of marketing service providers and have noticed that they get the biggest return in terms of interest from our membership by offering white papers, insights, research etc.

It would seem that in this industry trials and free offers don’t nessassarily cut the mustard- you need to show genuine insight, expertise, thought leadership, call it what you will but there is no substitute for bieng the “guru” individuals turn to.

]]> By: Tony Eyles http://www.velocitypartners.co.uk/2008/05/16/b2b-lead-generation-with-thought-leadership-content-ditch-the-web-to-lead-forms-and-win/comment-page-1/#comment-274 Tony Eyles Tue, 20 May 2008 22:50:41 +0000 http://www.velocitypartners.co.uk/2008/05/16/b2b-lead-generation-with-thought-leadership-content-ditch-the-web-to-lead-forms-and-win/#comment-274 Like your content Roger - and I agree it demonstrates your point. I believe people buy from people and, unless they know you, or know someone that knows you, they will be cautious to make up their own minds about you. Sharing honest thoughts goes to credibility and trustworthiness. They can even assess if they might like you based on your tone. I know so many professionals who get precious about the "IP" of their content when, if it is easily taken just by reading, it can't be worth that much. Real knowledge is valuable when it creates fresh answers to unique problems. And everyone's problems are special in the end. Thanks for sharing. Like your content Roger – and I agree it demonstrates your point. I believe people buy from people and, unless they know you, or know someone that knows you, they will be cautious to make up their own minds about you. Sharing honest thoughts goes to credibility and trustworthiness. They can even assess if they might like you based on your tone.

I know so many professionals who get precious about the “IP” of their content when, if it is easily taken just by reading, it can’t be worth that much. Real knowledge is valuable when it creates fresh answers to unique problems. And everyone’s problems are special in the end.

Thanks for sharing.

]]> By: Roger Warner http://www.velocitypartners.co.uk/2008/05/16/b2b-lead-generation-with-thought-leadership-content-ditch-the-web-to-lead-forms-and-win/comment-page-1/#comment-273 Roger Warner Tue, 20 May 2008 14:38:02 +0000 http://www.velocitypartners.co.uk/2008/05/16/b2b-lead-generation-with-thought-leadership-content-ditch-the-web-to-lead-forms-and-win/#comment-273 Hey Jeff. Yes, I'd agree entirely with you. Price is positioning in that respect, as you say. My feeling is that we're doing it clumsily right now and that we should think harder about *where* to draw the subscription line.... and certainly to hold some stuff back, just not *everything*. Hey Jeff. Yes, I’d agree entirely with you. Price is positioning in that respect, as you say. My feeling is that we’re doing it clumsily right now and that we should think harder about *where* to draw the subscription line…. and certainly to hold some stuff back, just not *everything*.

]]> By: Jeff Berman http://www.velocitypartners.co.uk/2008/05/16/b2b-lead-generation-with-thought-leadership-content-ditch-the-web-to-lead-forms-and-win/comment-page-1/#comment-272 Jeff Berman Tue, 20 May 2008 14:31:49 +0000 http://www.velocitypartners.co.uk/2008/05/16/b2b-lead-generation-with-thought-leadership-content-ditch-the-web-to-lead-forms-and-win/#comment-272 I agree with your points. However, do you think that there is, from a marketing perspective, value added to the content in the consumers mind when it is not just freely given away as a link, but something that must be obtained. When people are made to work for anything, their perceived value of that which is attained is going to be higher than if it is just handed to them. What do you think? I agree with your points. However, do you think that there is, from a marketing perspective, value added to the content in the consumers mind when it is not just freely given away as a link, but something that must be obtained. When people are made to work for anything, their perceived value of that which is attained is going to be higher than if it is just handed to them. What do you think?

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