Comments on: Your First (Free) Baby Steps in B2B Web Marketing

By: SEO Daily Reading – Issue 60

SEO Daily Reading – Issue 60 — Wed, 30 Mar 2011 23:47:27 +0000

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By: Roger Warner

Roger Warner — Sat, 24 May 2008 07:01:34 +0000

Hi Laurent

You’re absolutely right, yes. I wrote about this a while back (see’Pico Branding”: http://www.velocitypartners.co.uk/2008/01/15/pico-branding-new-rules-for-marketing/)…

But I’ve kind of glossed over it here at the end of point 3. I think that’s something we easily miss – that the value of this kind of work is in its inherent SOCIALNESS – ie, I blog about something, you comment on it, I like you, I read you, follow you, Digg you, etc, etc, etc….

Kind of like the old mantra – you have to give action to get action…. the more social you are the wider your network of influence becomes and the greater the returns in terms of incoming links, buzz, etc.

So, again, yes, absolutely, I agree with you….

BTW: your conversion app there looks interesting. Can you get me on the beta!? : )

….Of course, your comment just proved your point here. You engaged, I checked out your stuff and now I want to know more. You are a wise man Laurent : )

By: laurent

laurent — Fri, 23 May 2008 23:42:35 +0000

in 3) wouldn’t you want to identify the relevant places (where are discussed problems and topics related to what you do) and build a 2 way dialog with them? So that you know them and they know you and, during the course of the conversation with those people/communities, you can point them to any relevant content you have spread around (or published on your blog/website). I see what you describe as putting content on the right channels thinking that search engine will bring them back in front of the right people. That’s good but you also need to engage directly with your peers that are out there. Am I wrong?

By: The Velocity B2B Social Media & Web Engagement Mind Map | Velocity - the marketing acceleration agency for B2B technology companies

Wed, 21 May 2008 15:38:01 +0000

[...] why social media and web engagement is so important then check out some recent posts such as ‘Your First (Free) Baby Steps in B2B Web Marketing,’ ‘Pico Branding‘ and our ‘web marketing trends for [...]