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	<title>Comments on: The power of &#8220;You&#8221;: the 2nd person singular in B2B copywriting</title>
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	<link>http://www.velocitypartners.co.uk/2008/04/04/the-power-of-you-the-2nd-person-singular-in-b2b-copywriting/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-power-of-you-the-2nd-person-singular-in-b2b-copywriting</link>
	<description>B2B Marketing, Content Marketing and Technology Marketing</description>
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		<title>By: 4 Telltale Signs of Boring B2B Copy &#171; HEADLINES FROM FLOYD</title>
		<link>http://www.velocitypartners.co.uk/2008/04/04/the-power-of-you-the-2nd-person-singular-in-b2b-copywriting/comment-page-1/#comment-945</link>
		<dc:creator>4 Telltale Signs of Boring B2B Copy &#171; HEADLINES FROM FLOYD</dc:creator>
		<pubDate>Fri, 02 Oct 2009 01:24:05 +0000</pubDate>
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		<description>[...] Tags: b2b copy, B2B marketing, boring copy, copy, marketing      I saw this list at the B2B Marketing Blog. Do you agree that these are trademarks of flat, boring B2B copy? What else would you [...]</description>
		<content:encoded><![CDATA[<p>[...] Tags: b2b copy, B2B marketing, boring copy, copy, marketing      I saw this list at the B2B Marketing Blog. Do you agree that these are trademarks of flat, boring B2B copy? What else would you [...]</p>
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		<title>By: B2B Blog Links &#124; The Day in B2B &#124; April 10, 2008 &#124; B2B Marketing Blog</title>
		<link>http://www.velocitypartners.co.uk/2008/04/04/the-power-of-you-the-2nd-person-singular-in-b2b-copywriting/comment-page-1/#comment-933</link>
		<dc:creator>B2B Blog Links &#124; The Day in B2B &#124; April 10, 2008 &#124; B2B Marketing Blog</dc:creator>
		<pubDate>Thu, 10 Sep 2009 03:56:44 +0000</pubDate>
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		<description>[...] Must Present in a Business Plan &#124; Complex Sales Acceleration The Next Big Thing &#124; BizSolutionsPlus The power of “You”: the 2nd person singular in B2B copywriting &#124; Velocity Partners Matt&#8217;s Big Blogging Resource List &#124; Small Business [...]</description>
		<content:encoded><![CDATA[<p>[...] Must Present in a Business Plan | Complex Sales Acceleration The Next Big Thing | BizSolutionsPlus The power of “You”: the 2nd person singular in B2B copywriting | Velocity Partners Matt&#8217;s Big Blogging Resource List | Small Business [...]</p>
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		<title>By: How &#8220;you&#8221; can change boring copy &#171; From concepts to sales - HR product and Employee Training e-marketing</title>
		<link>http://www.velocitypartners.co.uk/2008/04/04/the-power-of-you-the-2nd-person-singular-in-b2b-copywriting/comment-page-1/#comment-260</link>
		<dc:creator>How &#8220;you&#8221; can change boring copy &#171; From concepts to sales - HR product and Employee Training e-marketing</dc:creator>
		<pubDate>Thu, 17 Apr 2008 17:18:06 +0000</pubDate>
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		<description>[...] 17, 2008 &#183; No Comments  A recent post on Velocity brings up a good point about most B2B technology copywriting - it’s [...]</description>
		<content:encoded><![CDATA[<p>[...] 17, 2008 &middot; No Comments  A recent post on Velocity brings up a good point about most B2B technology copywriting &#8211; it’s [...]</p>
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