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	<title>Comments on: The power of &#8220;You&#8221;: the 2nd person singular in B2B copywriting</title>
	<link>http://www.velocitypartners.co.uk/2008/04/04/the-power-of-you-the-2nd-person-singular-in-b2b-copywriting/</link>
	<description>Velocity, the UK's leading B2B technology marketing agency</description>
	<pubDate>Fri, 21 Nov 2008 18:56:22 +0000</pubDate>
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		<title>By: How &#8220;you&#8221; can change boring copy &#171; From concepts to sales - HR product and Employee Training e-marketing</title>
		<link>http://www.velocitypartners.co.uk/2008/04/04/the-power-of-you-the-2nd-person-singular-in-b2b-copywriting/#comment-260</link>
		<dc:creator>How &#8220;you&#8221; can change boring copy &#171; From concepts to sales - HR product and Employee Training e-marketing</dc:creator>
		<pubDate>Thu, 17 Apr 2008 17:18:06 +0000</pubDate>
		<guid>http://www.velocitypartners.co.uk/2008/04/04/the-power-of-you-the-2nd-person-singular-in-b2b-copywriting/#comment-260</guid>
		<description>[...] 17, 2008 &#183; No Comments  A recent post on Velocity brings up a good point about most B2B technology copywriting - it’s [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] 17, 2008 &middot; No Comments  A recent post on Velocity brings up a good point about most B2B technology copywriting - it’s [&#8230;]</p>
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