Comments on: Whose Tipping Point is it Anyway? A B2B Perspective… http://www.velocitypartners.co.uk/2008/02/01/whose-tipping-point-is-it-anyway-a-b2b-perspective/?utm_source=rss&utm_medium=rss&utm_campaign=whose-tipping-point-is-it-anyway-a-b2b-perspective B2B Marketing, Content Marketing and Technology Marketing Mon, 06 Feb 2012 14:18:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: John http://www.velocitypartners.co.uk/2008/02/01/whose-tipping-point-is-it-anyway-a-b2b-perspective/comment-page-1/#comment-200 John Wed, 06 Feb 2008 12:17:50 +0000 http://www.velocitypartners.co.uk/2008/02/01/whose-tipping-point-is-it-anyway-a-b2b-perspective/#comment-200 Tipping Point is a great dinner-party anecdote generator (let me bore you with the psychology behind "Blues Clues") but for me it was a thin thread of logic that offered a possibility rather than a certainty to explain away trends. I think we all agree that its all about content, context and connections but I'm just not convinced that it happens at such a micro-level as Gladwell likes to postulate. Of course the advent of social networks has allowed us to combine the micro with the macro. Tools like Linkedin mean not only am I no more than 3, not 6, degrees of separation away from anyone, I can also connect with them directly without going down the chain. The rules are changing - we just need to make sure we keep up with them. Definitely agree its a blending of the micro and mass approaches. Tipping Point is a great dinner-party anecdote generator (let me bore you with the psychology behind “Blues Clues”) but for me it was a thin thread of logic that offered a possibility rather than a certainty to explain away trends. I think we all agree that its all about content, context and connections but I’m just not convinced that it happens at such a micro-level as Gladwell likes to postulate.

Of course the advent of social networks has allowed us to combine the micro with the macro. Tools like Linkedin mean not only am I no more than 3, not 6, degrees of separation away from anyone, I can also connect with them directly without going down the chain. The rules are changing – we just need to make sure we keep up with them. Definitely agree its a blending of the micro and mass approaches.

]]> By: Doug Kessler http://www.velocitypartners.co.uk/2008/02/01/whose-tipping-point-is-it-anyway-a-b2b-perspective/comment-page-1/#comment-190 Doug Kessler Fri, 01 Feb 2008 15:24:32 +0000 http://www.velocitypartners.co.uk/2008/02/01/whose-tipping-point-is-it-anyway-a-b2b-perspective/#comment-190 Love this post. It seems to me that 'tipping' means different things in mass consumer markets than it does in B2B niches. For us in B2B, there really are mega-Influencers -- the big bloggers in every market, the analysts, the key media. But these people are influencers precisely because they're NOT easily influenced. The only way to move them is with something new, interesting, fresh, thoughtful... Ideas that tap into what's really happening out there seem to have the most tipping potential. Ideas that address new trends, widening gaps, emerging concepts... these don't come along every day but when they do, they're on a fast-track to tipping. Love this post.

It seems to me that ‘tipping’ means different things in mass consumer markets than it does in B2B niches. For us in B2B, there really are mega-Influencers — the big bloggers in every market, the analysts, the key media.

But these people are influencers precisely because they’re NOT easily influenced. The only way to move them is with something new, interesting, fresh, thoughtful…

Ideas that tap into what’s really happening out there seem to have the most tipping potential. Ideas that address new trends, widening gaps, emerging concepts… these don’t come along every day but when they do, they’re on a fast-track to tipping.

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