Comments on: Tweakonomics: Why B2B Marketing Agency Retainers Suck http://www.velocitypartners.co.uk/2008/01/25/tweakonomics-why-b2b-marketing-agency-retainers-suck/ B2B Marketing, Content Marketing and Technology Marketing Wed, 08 Sep 2010 18:16:52 +0000 hourly 1 http://wordpress.org/?v=3.0 By: John http://www.velocitypartners.co.uk/2008/01/25/tweakonomics-why-b2b-marketing-agency-retainers-suck/comment-page-1/#comment-201 John Wed, 06 Feb 2008 12:34:59 +0000 http://www.velocitypartners.co.uk/2008/01/25/tweakonomics-why-b2b-marketing-agency-retainers-suck/#comment-201 Never seen retainers work - they're just a convenient way for, typically, 2 big companies to settle the bills and keep the Excel development team in business. I'd rather my agency spend time on doing the work, iterating it quickly and staying in constant communicant* with me. The results are the arbiter here - if they suck, then we part company. But if they rock, then lets roll! And if thats means I'm being tweaked - then even better! * this should have said "communication" but i misspelt and spellcheck came back with "communicant" which appealed to the Blade Runner in me. Never seen retainers work – they’re just a convenient way for, typically, 2 big companies to settle the bills and keep the Excel development team in business. I’d rather my agency spend time on doing the work, iterating it quickly and staying in constant communicant* with me. The results are the arbiter here – if they suck, then we part company. But if they rock, then lets roll! And if thats means I’m being tweaked – then even better!

* this should have said “communication” but i misspelt and spellcheck came back with “communicant” which appealed to the Blade Runner in me.

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