Comments on: 7 ways to improve the signal-to-noise ratio in B2B marketing http://www.velocitypartners.co.uk/2008/01/22/7-ways-to-improve-the-signal-to-noise-ratio-in-b2b-marketing/?utm_source=rss&utm_medium=rss&utm_campaign=7-ways-to-improve-the-signal-to-noise-ratio-in-b2b-marketing B2B Marketing, Content Marketing and Technology Marketing Mon, 06 Feb 2012 14:18:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Doug Kessler http://www.velocitypartners.co.uk/2008/01/22/7-ways-to-improve-the-signal-to-noise-ratio-in-b2b-marketing/comment-page-1/#comment-49 Doug Kessler Wed, 23 Jan 2008 13:54:45 +0000 http://www.velocitypartners.co.uk/2008/01/22/7-ways-to-improve-the-signal-to-noise-ratio-in-b2b-marketing/#comment-49 Thanks for your comment, Bob. I hope it helps! Always hard to give an honest opinion to a client when the work is bad. The best hope is that they recognise better when they see it... Thanks for your comment, Bob. I hope it helps! Always hard to give an honest opinion to a client when the work is bad. The best hope is that they recognise better when they see it…

]]> By: Bob Leonard http://www.velocitypartners.co.uk/2008/01/22/7-ways-to-improve-the-signal-to-noise-ratio-in-b2b-marketing/comment-page-1/#comment-48 Bob Leonard Wed, 23 Jan 2008 12:52:04 +0000 http://www.velocitypartners.co.uk/2008/01/22/7-ways-to-improve-the-signal-to-noise-ratio-in-b2b-marketing/#comment-48 Thanks, Doug. I have a meeting with a tech client this week and I've been struggling with how to tell him that his collateral sucks. He wrote it, so I have to be diplomatic. The existing copy won't be read by anyone. Too dense. Too difficult to understand. I'm printing out your blog entry to help me explain to him why it all needs to be reworked. Thanks again. Thanks, Doug.

I have a meeting with a tech client this week and I’ve been struggling with how to tell him that his collateral sucks. He wrote it, so I have to be diplomatic. The existing copy won’t be read by anyone. Too dense. Too difficult to understand. I’m printing out your blog entry to help me explain to him why it all needs to be reworked.

Thanks again.

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