Comments on: Pico-Branding: New Rules for Marketing

By: NotaHodia

NotaHodia — Tue, 02 Jun 2009 17:04:24 +0000

u 15640 cialis – cialis propafenone
chewable cialis, taladafil cialis, cialis blindness – order cialis online. cialis precautions, cialis regalis, shreya life cialis uk, cialis chemistry – u 16361 cialis. how often can you take cialis, cialis discoun, compare vuagra cialis cialis eli lilly. roomid 71 cialis, cialis impotence drug eli lilly co, cialis overnigth cialis duration of effectiveness. subaction showcomments cialis start from remember. cialis regalis, compare cialis levitra viagra, cialis impotence drug eli lilly co viagara cialis strips viagara cialis strips!

By: The Velocity B2B Social Media & Web Engagement Mind Map | Velocity - the marketing acceleration agency for B2B technology companies

Wed, 21 May 2008 16:22:14 +0000

[...] some recent posts such as ‘Your First (Free) Baby Steps in B2B Web Marketing,’ ‘Pico Branding‘ and our ‘web marketing trends for [...]

By: Roger Warner

Roger Warner — Fri, 18 Jan 2008 15:14:51 +0000

Hi Will,

Responses would be as follows:

1) Big Gorilla.
Pay us a pittance (or nothing) and we’ll do a piece of consulting work that makes a ridiculously compelling business case for you to stop wasting cash in silly areas (whilst still getting you an uptick in awareness / conversions / whatever). ie, a proof of concept project where we bear ALL or A LOT OF the risk in terms of ££.

2) Small Mammal.
Pay us a pittance and we’ll do a piece of consulting work that makes a ridiculously compelling business case for you to stop wasting cash in silly areas (whilst still getting you an uptick in awareness / conversions / whatever). ie, a proof of concept project where we bear SOME of the risk in terms of ££.

…and for Guerillas
Hey – I like your style. Can I buy you lunch?

You guys must come up against this all the time, right? What’s your view? How do you move clients onwards and upwards…?

Meantime – I’m working on the comments sitch. Spam filtering appears to be the key here!

By: Will McInnes

Will McInnes — Fri, 18 Jan 2008 14:35:20 +0000

PS. I personally suggest you don’t moderate comments. I want to see my comment immediately, that’s my reward for participating, you old-skool control freaks!
(Moderate this one if you want though).

By: Will McInnes

Will McInnes — Fri, 18 Jan 2008 14:33:44 +0000

Love it! This is a wonderful and useful concept, with the Monopoly metaphor being particularly useful.

The challenge, however, from clients will be as follows:

‘Yeah right. We already run flat out to do the one big bang ‘gorilla’ footprint marketing campaign. We simply do not have the resources and time in the day to spread ourselves as thinly as your pico-branding strategy would require…’

How do you answer that?