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	<title>Comments on: B2B web marketing trends for 2008</title>
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	<description>B2B Marketing, Content Marketing and Technology Marketing</description>
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		<title>By: The Velocity B2B Social Media &#38; Web Engagement Mind Map &#124; Velocity - the marketing acceleration agency for B2B technology companies</title>
		<link>http://www.velocitypartners.co.uk/2008/01/04/b2b-web-marketing-trends-for-2008/comment-page-1/#comment-277</link>
		<dc:creator>The Velocity B2B Social Media &#38; Web Engagement Mind Map &#124; Velocity - the marketing acceleration agency for B2B technology companies</dc:creator>
		<pubDate>Wed, 21 May 2008 16:23:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.velocitypartners.co.uk/2008/01/04/b2b-web-marketing-trends-for-2008/#comment-277</guid>
		<description>[...] Now I&#8217;ve blogged and blabbed about this before, so I won&#8217;t go into the thinking - but if you&#8217;d like to get a sense of why social media and web engagement is so important then check out some recent posts such as &#8216;Your First (Free) Baby Steps in B2B Web Marketing,&#8217; &#8216;Pico Branding&#8216; and our &#8216;web marketing trends for 2008&#8216;. [...]</description>
		<content:encoded><![CDATA[<p>[...] Now I&#8217;ve blogged and blabbed about this before, so I won&#8217;t go into the thinking &#8211; but if you&#8217;d like to get a sense of why social media and web engagement is so important then check out some recent posts such as &#8216;Your First (Free) Baby Steps in B2B Web Marketing,&#8217; &#8216;Pico Branding&#8216; and our &#8216;web marketing trends for 2008&#8216;. [...]</p>
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		<title>By: Roger Warner</title>
		<link>http://www.velocitypartners.co.uk/2008/01/04/b2b-web-marketing-trends-for-2008/comment-page-1/#comment-35</link>
		<dc:creator>Roger Warner</dc:creator>
		<pubDate>Fri, 11 Jan 2008 15:00:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.velocitypartners.co.uk/2008/01/04/b2b-web-marketing-trends-for-2008/#comment-35</guid>
		<description>Yes - spot on.  

The digital stuff is the stealth submarine.  Stan is the missile.  

Ooops - actually I need a better metaphor there cos it&#039;s all about nurturing relationships.  

How about:  digital engagement is the flowers, Stan is the kiss-o-gram...???  :  )</description>
		<content:encoded><![CDATA[<p>Yes &#8211; spot on.  </p>
<p>The digital stuff is the stealth submarine.  Stan is the missile.  </p>
<p>Ooops &#8211; actually I need a better metaphor there cos it&#8217;s all about nurturing relationships.  </p>
<p>How about:  digital engagement is the flowers, Stan is the kiss-o-gram&#8230;???  :  )</p>
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		<title>By: Pete Jakob</title>
		<link>http://www.velocitypartners.co.uk/2008/01/04/b2b-web-marketing-trends-for-2008/comment-page-1/#comment-33</link>
		<dc:creator>Pete Jakob</dc:creator>
		<pubDate>Thu, 10 Jan 2008 20:24:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.velocitypartners.co.uk/2008/01/04/b2b-web-marketing-trends-for-2008/#comment-33</guid>
		<description>Dang - another crackerjack post. However I think it&#039;s only part of the story. You offer some great suggestions around content, and some extremely valid suggestions around attracting/engagement, but isn&#039;t that really only setting up the conditions for an engagement. Are you gonna have Stan call everyone who visits your website, or are you gonna score visitors, take them through self-segmentation paths etc??</description>
		<content:encoded><![CDATA[<p>Dang &#8211; another crackerjack post. However I think it&#8217;s only part of the story. You offer some great suggestions around content, and some extremely valid suggestions around attracting/engagement, but isn&#8217;t that really only setting up the conditions for an engagement. Are you gonna have Stan call everyone who visits your website, or are you gonna score visitors, take them through self-segmentation paths etc??</p>
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