Comments on: Why Blog in B2B? The Final Word… http://www.velocitypartners.co.uk/2007/12/23/why-blog-in-b2b-the-final-word/?utm_source=rss&utm_medium=rss&utm_campaign=why-blog-in-b2b-the-final-word B2B Marketing, Content Marketing and Technology Marketing Mon, 06 Feb 2012 14:18:45 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Roger Warner http://www.velocitypartners.co.uk/2007/12/23/why-blog-in-b2b-the-final-word/comment-page-1/#comment-34 Roger Warner Fri, 11 Jan 2008 14:58:31 +0000 http://www.velocitypartners.co.uk/2007/12/23/why-blog-in-b2b-the-final-word/#comment-34 Hey Pete! Just had a scan of your new blog, looks good - we're kindred spirits here I think..."the challenge is that [marketing is] unsuccessful at developing [interest] into sales" is something close to our heart here. We work with small growth companies or skunkworks in larger Co's (like good old IBM Network Computer Division!?!), so proving exactly that value is always top of the list... In fact, it can't afford not to be, or we'd get the boot PDQ... So - I'm sure we have a few stories to share on that score. We're gonna blog more along these lines... we have a mantra here - marketing should be all about 'earning the right to sell' Hey Pete!

Just had a scan of your new blog, looks good – we’re kindred spirits here I think…”the challenge is that [marketing is] unsuccessful at developing [interest] into sales” is something close to our heart here.

We work with small growth companies or skunkworks in larger Co’s (like good old IBM Network Computer Division!?!), so proving exactly that value is always top of the list…

In fact, it can’t afford not to be, or we’d get the boot PDQ…

So – I’m sure we have a few stories to share on that score. We’re gonna blog more along these lines… we have a mantra here – marketing should be all about ‘earning the right to sell’

]]> By: Pete Jakob http://www.velocitypartners.co.uk/2007/12/23/why-blog-in-b2b-the-final-word/comment-page-1/#comment-32 Pete Jakob Thu, 10 Jan 2008 20:17:28 +0000 http://www.velocitypartners.co.uk/2007/12/23/why-blog-in-b2b-the-final-word/#comment-32 Great post Roger. Having started my own blog journey a few months ago I'm enjoying the ride - particularly like the line about it being "the showcase on the company's soul" Happy New Year! Great post Roger. Having started my own blog journey a few months ago I’m enjoying the ride – particularly like the line about it being “the showcase on the company’s soul”

Happy New Year!

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