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Velocity: The B2B Marketing Blog - A Joyride Through The Mean Streets of B2B

How NOT to sell yourself online

Roger Warner | Thursday, December 13th, 2007

I was just uploading some images to our Flickr stream when I caught sight of the one of the most useless, intrusive banners of all time.

Broken ad

See the ad to the right there? OK, so I’m flattered, my opinions are important.

Great, but to whom and to what? Participate in a survey? About what? Click here? Why!?

This firm could use some serious copywriting, salesmanship and usability advice.

(Watch this space, we’re writing a new white paper on just this kind of thing!)

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