Comments on: How to be a Google Guru (in 30 Minutes) – A Guide to Improving your SEO

By: Pimp Your Content (the 'all you really need to know and easy to remember' guide to content SEO) | Velocity - the marketing acceleration agency for B2B technology companies

Fri, 25 Jul 2008 16:07:08 +0000

[...] If you’d like to know more about a bit of the science, check out our best practice SEO white paper ‘How to be a Google Guru in 30 Minutes’…. [...]

By: Charlie Salter

Charlie Salter — Mon, 14 Jul 2008 10:48:53 +0000

Roger
Nice piece but can’t believe you haven’t even referred to the ‘SEO Bible’ (your term, not ours!) E-consultancy’s Best Practice Guide on SEO:
http://www.e-consultancy.com/publications/seo-guide/
Regards
Charlie

By: Riding the Hype Cycle | Velocity - the marketing acceleration agency for B2B technology companies

Thu, 10 Jul 2008 11:37:34 +0000

[...] Master the art of search We could do a paper on the changing role of search engines through the phases of the Hype Cycle. But for now it’s enough to say that search plays an important role in all phases and a disproportional role in Phases 1, 2 and 4.Get yourself an agency partner that really gets search engine marketing, can analyse your current performance and recommend specific actions to improve it (here’s one we prepared earlier). [...]

By: Usability Matters: Make or Break Strategies for B2B Web Sites | Velocity - the marketing acceleration agency for B2B technology companies

Fri, 01 Feb 2008 14:58:12 +0000

[...] The flip side of this is that all of the above is GREAT practice for search engine optimization (SEO). With SEO, the job is essentially the same: you need to convince Google et al that you’re relevant to a search query. With SEO, however, the thing you need to impress is a piece of software (a ‘spider’ that crawls your site) rather than a human being. The good news is that they tend to read a web page in much the same way as we do. They’ll get to know you through your language and how you use it. So, to encourage Google to categorise you properly, you need to deploy keywords in strategic parts of your pages – headers, subheads, links, bold text, footers, etc. There are variations on this theme that will help, but that’s pretty much it in a nutshell. (Although if you’re interested in the science, then we recommend you read our paper on SEO.) [...]

By: SEO petri dish | Velocity - the marketing acceleration agency for technology companies

Wed, 05 Dec 2007 13:19:52 +0000

[...] But, to be honest with you it’s not rocket surgery – you just need to know what you’re doing and you need to be committed to the cause to keep it up. Here’s our paper on how to do it properly using some good old search engine optimization (SEO) trickery. [...]

By: The SEO re-birth of Velocity | Velocity - the marketing acceleration agency for technology companies

Tue, 27 Nov 2007 16:34:34 +0000

[...] We’ve been trying mighty hard to coax their tiny search spiders onto our site – using dead flies, midnight runes and some good old search engine optimization trickery. [...]